CI
"The creativity, challenge and customer satisfaction of ISU"
Symbol mark
The solid wordmark in ISU Blue, which symbolizes youth, flexibility, and trust, and the square element in ISU Green, which symbolizes cutting-edge and the environment, symbolize innovation and pride, respectively, and express ISU Group's determination to grow as a global company that moves forward into the future as an enterprising diagonal shape instead of a rigid, stereotypical shape.
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Symbol grid system
The symbol is the most important visual element representing ISU Group and requires thorough management and control its use to form the image of ISU Group and improve reliability.Playback of symbolic elements is based on using the corresponding Document in the CD manual.
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Affiliate signature
The signature is a combination of both symbols and logotypes, and as it plays a key role in recognizing the ISU Group affiliates internally and externally, it requires careful attention to utilization and management. When using a left-right combination signature, you can utilize a left-right combination small type when the size of your affiliate's national logotype is overwhelming, or when you have a narrow width or small area.
Arbitrary modifications are not allowed when applying, and any modification or additional development of the signature must be produced by requesting the ISU Co., Ltd. Brand Strategy Team.
Minimum Space Rules
In order to be independent of other elements around it and to maintain its own identity, a certain amount of space must be provided. No other characters or graphic elements can fit inside the space surrounding symbols and signatures, and it is recommended that you use the maximum amount of white space possible. For English signature combinations, please refer to the minimum spacing rules for Korean signature combinations below.
Color system
The ISU Color System is divided into primary and secondary colors, with ISU Blue and ISU Green being the primary colors used for symbols, ISU Gold and Silver for special situations, and ISU Light Gray for backgrounds. Depending on the medium of expression, such as print or video, there may be differences in brightness, color saturation, etc. The use of colors ISU Group is based on the principle of ISU Colour spot color representation, and the colors that are closest to the prescribed colors in the 4th/3rd-degree representation should be used exactly.
Graphic motifs guide
Graphic motifs come in four types, with different colors or shapes to suit different situations. When applying, refer to the design of each item presented in the manual and utilize it, and TYPE C and TYPE D can be used in all cases where the width is narrow or the area is large or small. When utilizing motifs, be careful to consider the size of the application medium, as well as the thickness and area of the motif.
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